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Tech District · VIDEO ESSAY

From Launching Linus Tech Tips to Bankruptcy: The Strange Rise and Fall of NCIX

NCIX was once one of Canada’s biggest computer retailers and the company that helped launch Linus Tech Tips. But behind its rapid growth, popular tech content, and loyal customer base, serious financial problems were building. This video explores the strange rise and fall of NCIX—from its early success and influence on online technology media to store closures, bankruptcy, and the mistakes that brought the company down.

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About this video

NCIX was once one of Canada’s biggest computer retailers and the company that helped launch Linus Tech Tips. But behind its rapid growth, popular tech content, and loyal customer base, serious financial problems were building.

This video explores the strange rise and fall of NCIX—from its early success and influence on online technology media to store closures, bankruptcy, and the mistakes that brought the company down.

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