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Tech District · VIDEO ESSAY

The Rise and Fall of Prodigy, the IBM and Sears Online Service That Connected America Before the Web

Before the World Wide Web changed everything, IBM and Sears launched Prodigy, one of America’s earliest online services. It gave millions of people access to news, email, shopping, banking, forums, and more from their home computers. This is the story of how Prodigy helped connect America before the web, why it became a major force in the early internet era, and how competition, pricing mistakes, and rapid technological change led to its decline.

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Before the World Wide Web changed everything, IBM and Sears launched Prodigy, one of America’s earliest online services. It gave millions of people access to news, email, shopping, banking, forums, and more from their home computers.

This is the story of how Prodigy helped connect America before the web, why it became a major force in the early internet era, and how competition, pricing mistakes, and rapid technological change led to its decline.

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