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Tech District · VIDEO ESSAY

The Rise and Fall of Motorola, the Chip Giant That Powered Apple and Lost the PC War to Intel

Motorola Semiconductor once stood at the center of the microchip revolution, powering early Apple computers with its legendary 68000 processors. But as IBM PCs and Intel’s x86 architecture took control of the market, the Arizona chip giant struggled to keep pace. Discover how Motorola rose to prominence, shaped personal computing, and ultimately lost one of technology’s most important battles.

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Motorola Semiconductor once stood at the center of the microchip revolution, powering early Apple computers with its legendary 68000 processors. But as IBM PCs and Intel’s x86 architecture took control of the market, the Arizona chip giant struggled to keep pace. Discover how Motorola rose to prominence, shaped personal computing, and ultimately lost one of technology’s most important battles.

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