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Tech District · VIDEO ESSAY

The Rise and Fall of Iomega, the Utah Company Whose Zip Drive Saved America’s Files in the 1990s

Iomega became a household name in the 1990s with the Zip drive, offering an easy way to store and move files before USB drives took over. This video explores the Utah company’s rapid rise, the technology that made it successful, and the mistakes and market changes that led to its decline.

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About this video

Iomega became a household name in the 1990s with the Zip drive, offering an easy way to store and move files before USB drives took over. This video explores the Utah company’s rapid rise, the technology that made it successful, and the mistakes and market changes that led to its decline.

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