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Tech District · VIDEO ESSAY

The Rise and Fall of Gizmondo, the Worst-Selling Handheld That Ended in a Ferrari Crash

The Gizmondo was supposed to challenge Nintendo and Sony, but instead became one of the biggest disasters in gaming history. Launched in 2005 with GPS, a built-in camera, and ambitious promises, this handheld sold fewer than 25,000 units before its spectacular collapse. From extravagant celebrity promotions and millions in losses to criminal scandals and a shocking Ferrari Enzo crash involving executive Stefan Eriksson, discover how Gizmondo went from a promising gaming revolution to one of the most infamous failures in tech history.

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The Gizmondo was supposed to challenge Nintendo and Sony, but instead became one of the biggest disasters in gaming history. Launched in 2005 with GPS, a built-in camera, and ambitious promises, this handheld sold fewer than 25,000 units before its spectacular collapse.

From extravagant celebrity promotions and millions in losses to criminal scandals and a shocking Ferrari Enzo crash involving executive Stefan Eriksson, discover how Gizmondo went from a promising gaming revolution to one of the most infamous failures in tech history.

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