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Tech District · VIDEO ESSAY

The Fascinating Story of Gateway, the Cow-Box PC Company That Sold Millions and Vanished

Gateway went from a small Midwestern startup to one of America’s biggest PC brands, shipping millions of computers in its unforgettable cow-spotted boxes. This is the fascinating story of its rapid rise, bold direct-sales strategy, retail expansion, costly mistakes, and the changing computer industry that ultimately caused the Gateway name to disappear.

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Gateway went from a small Midwestern startup to one of America’s biggest PC brands, shipping millions of computers in its unforgettable cow-spotted boxes. This is the fascinating story of its rapid rise, bold direct-sales strategy, retail expansion, costly mistakes, and the changing computer industry that ultimately caused the Gateway name to disappear.

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