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The Tech Archived · VIDEO ESSAY

What Happened to Segway? Why the Invention That Promised to Change the World Failed

When Segway launched in 2001, it was hailed as a revolutionary invention that could change transportation forever. Backed by extraordinary hype and predictions of massive sales, the self-balancing machine seemed destined to become the next big thing. But with a $4,950 price tag, disappointing sales, safety recalls and competition from cheaper alternatives, the original Segway never became the transport revolution its creators imagined. In this documentary, we explore the rise and fall of Segway, why it failed to catch on, and what happened to the technology after the original machine was discontinued in 2020.

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When Segway launched in 2001, it was hailed as a revolutionary invention that could change transportation forever. Backed by extraordinary hype and predictions of massive sales, the self-balancing machine seemed destined to become the next big thing.

But with a $4,950 price tag, disappointing sales, safety recalls and competition from cheaper alternatives, the original Segway never became the transport revolution its creators imagined.

In this documentary, we explore the rise and fall of Segway, why it failed to catch on, and what happened to the technology after the original machine was discontinued in 2020.

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