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Tech District · VIDEO ESSAY

General Magic: The Apple Spinoff That Imagined the Smartphone 13 Years Before the iPhone

General Magic was one of Silicon Valley’s most ambitious failures—and one of its most influential. Born from a team of former Apple engineers, the company imagined pocket-sized personal communicators years before smartphones became part of everyday life. This video explores how General Magic developed ideas around messaging, apps, touch-based interfaces, digital assistants, and connected mobile devices long before the iPhone arrived—and why its revolutionary vision still failed in the marketplace.

Video by Tech District · Watch on YouTube ↗

About this video

General Magic was one of Silicon Valley’s most ambitious failures—and one of its most influential. Born from a team of former Apple engineers, the company imagined pocket-sized personal communicators years before smartphones became part of everyday life.

This video explores how General Magic developed ideas around messaging, apps, touch-based interfaces, digital assistants, and connected mobile devices long before the iPhone arrived—and why its revolutionary vision still failed in the marketplace.

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